Do you know what distinguishes your business from the rest of the group? You are the main factor which differentiates your business from your competitors. Your accessibility and response levels are the factors that can make your business stand out among the rest. Accessibility to your contacts and customers is important to keep your business thriving. Those of you who make themselves accessible and available to customers have a very high scope of succeeding in your ventures. Here are some methods to make yourself more accessible to the customer.
Be available round the clock
Research has shown that two thirds of customers lost interest in a particular business because they felt that the seller’s response was not helpful and they were indifferent. If your customers need you, make sure that you are there for them, regardless of the time. Answer their questions with a quick and well communicated response.
Always be prepared
Customers assess your accessibility by taking into consideration the quickness and the frequency with which you respond to their needs and queries. How quickly they can establish a contact with you, your quickness in responding, and your ability to respond properly are taken into consideration. When a customer has a problem, he will need the solution as soon as possible, and not a week later. With experience, you will know the type of questions that customers are bound to ask, and you can be well prepared to answer those questions. If you are a newbie, it is better that you do some prior research on your product so that you are prepared to answer any question that comes your way.
Make use of technology
Make use of technology to improve your accessibility to the customer. Gadgets like smart phones and tablets are specifically meant to solve your communication troubles. These devices can handle calls, sent out emails as well as messages, and also have applications that pertain to the use of popular social media. This makes communication at global levels and round the clock pretty simple.
Have good customer support
Customer support is important in maintaining relations. Make sure your official website provides links for such support. Ensure that your website has the necessary tools and links that will connect the customer directly with an important team member, who is able to answer customer queries. Mention the time within which the company executive will get back to the customer. Also, list your website in digital yellow pages so that customers and contacts can find you easily.
To cut down customer queries you can include details of polices, customer service availability, shipping details, and FAQs in your page.
An important way to engage your customer is by asking for feedbacks. This will give the customer a feeling that the business is more accessible. It will also make them feel that customer opinions are given importance by the company. You can conduct surveys and can also conduct online polls on the official page of your organization or on social media sites like Facebook and Twitter.
Responding to customer queries and implementing customer feedback will decrease the security concerns of the customer. Increased accessibility to the business will make the customer to continue interacting with your company.
Article by Tracy Lee Thomas
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