Marketing Matters

April 2015

Marketing Fads Come and Marketing Fads GO.

Rev Marketing 2 U, Inc. Customized Email Marketing Campaigns STAY! By Tracy Thomas Email marketing is without doubt, one of the oldest techniques of internet marketing. And the fact that the technique has sustained for so long, is proof enough of its effectiveness. However, should you need more reasons to engage in this immensely effective form of marketing, here are a few:

Global reach

Emails are used by 95 percent of all people around the world, who use the Internet. They are therefore, a great way to deliver daily deals, special offers, ads and other marketing content to global audiences. Would that be possible if you wanted to use the postal service? Not really.

Immediate reach

People may or may not visit your website or online store everyday. But they sure do visit their email inboxes frequently, if not everyday. Marketing messages communicated through email are viewed by people immediately, whether they’re commuting to or from work, sitting in a boring meeting or taking some time off work.


Setting up an email marketing campaign is as fast and easy, as the campaign itself is effective. It is also cheaper than other strategies like TV or billboard advertisements, pay-per-click ads and the like. What’s even better is that email marketing tops the charts of marketing strategies with the highest ROI. 2014 census data from the email-marketing industry reveals that email generated 29 percent higher revenue than the last year – the highest in all marketing channels.

Easy to monitor and measure

You can measure a range of metrics and analyze key performance indicators to see what works and what doesn’t for your customers. Click-through rates, open rates, conversion rates and the like also allow you to fine-tune your overall marketing strategy.

Customers love it

The emails are restricted to high-value customers who have opted (subscribed) to receive marketing messages from you, and are therefore a great way to keep high-quality customers engaged and happy. This not only boosts your repeat sales, but also proves to be valuable in creating brand advocacy and spreading positive word about your business. The happiest and most impressed of your clients can in fact, forward your emails to friends and family, giving you more exposure in the process. And these, mind you, are only some of the several benefits of email marketing. Interested in knowing the rest of them? Interested in setting up your own email marketing campaign? Rev Marketing 2 U specializes in all things email marketing. Give us a call today to learn more! From our team to your team we thank you for visiting this site and to show our appreciation Rev Marketing 2 U, Inc. is offering a FREE 20 minute Rev-Consultation. Whether you are seeking to create a brand identity, online reputation management, marketing or a website that works for you 24/7, we are here to serve at

March 2015

Reputation makes or breaks businesses…

TRUST Yours with the Right People at Rev Marketing 2 U, Inc.

A honest, hardworking business owner. A careless sales personal. A minor mistake. An angry customer and an unforgiving, berating attack on the company. What happens next you ask? Well, let’s see – the company loses customers, business partners, marketers and stock holders. The press turns against it, business stops, company shuts down and it’s the end of the honest, hardworking business owner. This is unfortunately no movie. A bad or dwindling reputation can cause severe financial losses and affect all areas of your life.

Are you prepared to suffer the ramifications of a bad business reputation?

“A happy customer tells his friends. An unhappy customer tells EVERYONE!” Poor reputation may be the reason why many of your customers are choosing competitors over you. It may the reason why the whole industry is ostracizing you (like the industry-wide boycott of Mini Babybel in 2012, or Nestlé in 2010). Prompt and clever management of online reputation is the only way to safeguard your business from character assassination and unscrupulous attacks on honor. Apart from saving business, reputation management helps you grow more business. Customers are in general, more forgiving of the minor mistakes made by a company they hold in high esteem. They are also more resilient to changes (like price increases) and remain loyal to the company.

Rev Marketing 2 U excels in reputation management services

The online reputation management services at Rev Marketing 2 U have been perfected over the years and offer the most robust protection your reputation needs.

  • We extensively track your online reputation using different combinations of keywords and find all pieces of content that may be undesirable.
  • We use fresh content to cover the first few pages of search engine results with positive content and pushing unfavorable content out of plain sight.>
  • This is actively followed by sending out compelling “take-down” requests to webmasters and content owners. We do this by genuinely addressing the concern of the person in question and finding ways to make up for their bad experience.
  • If they do not agree to remove damaging content, we use intimidation like sending notices from lawyers or law-enforcement personnel. We are ready to move the court in particularly tough situations.

But this is not all! We have a legion of highly practical (and therefore very effective) tricks up our sleeves and do not shy away from using them when required. Remember – the longer you wait before taking an action, the longer your competitors have to make money off your bad situation! Contact us for more information and let’s get started on safeguarding your reputation today! From our team to your team we thank you for visiting this site and to show our appreciation Rev Marketing 2 U, Inc. is offering a FREE 20 minute Rev-Consultation. Whether you are seeking to create a brand identity, online reputation management, marketing or a website that works for you 24/7, we are here to serve at

February 2015

Creating a Small Business Marketing Budget: How Much You Should Need to Spend

Every new small business entrepreneur is deeply concerned with how much effort they need to devote to their marketing. People need to know about your great products and services if they’re going to patronize you. Unfortunately, there’s quite a bit of misinformation floating around out there. Here are some tips on discovering your ideal marketing budget.

First things first, there’s no magic number. Although some people will quote explicit percentages for how much of your revenue you need to put back into marketing, it really varies.

Trying to simply solve the problem using some predetermined quantity shows a lack of foresight. If you decide to spend a certain amount of money on marketing yet you target the wrong market, it’s like you’ve wasted the money anyway. Instead, you need to budget your marketing expenditures in a reactive manner.

The best way to determine how much you should spend is to look at what you spend now and where it gets you. Does your social media advertising budget bring in the conversions you desire? Do you find that you’re constantly adding more money to certain weak campaigns? If you go from where you’re at currently, you can figure out a baseline and make changes. There are formulas but it has to be based on your specific industry and be monitored and measured.

Digital content and online marketing is a good place to start analyzing your strategy and return on investment. Ideally, you should be able to track every hit, every banner click from an external site and every subsequent page visit to your own portal. Once you see exactly how much money you net from each form of advertising, you’ll understand where you need to focus.

Remember, it’s not about how much money you spend, it’s about how well it was spent. Analyze your marketing expenditures and their results to improve your business marketing budget and learn to strengthen your buying funnel for a strong ROI.

234-REV-2U90 (234-738-2890)

January 2015

Throw those “Yellow Pages” OUT! Online, Mobile Marketing is IN!rev-logo-fb

Online marketing has become an essential part of the world’s economic progress. In the relatively short time period that “online marketing” has been matching customers with sellers, it has become perhaps the most reliable marketing tool ever developed. Early on, many well-established businesses viewed online marketing as a gimmick, figuring the Internet was best suited to delivering emails and transferring data. They soon realized ignoring the value of online marketing was costing them money, and that staying out of the loop diminished their presence with the buying public. Projections are that online marketing will – probably sooner than later – dominate over printed and electronic media efforts worldwide. Rev Marketing 2 U and Go2Karate® are companies that maintain the cutting edge to success.

It takes creative skill to prepare an online marketing program. The many aspects of Internet communications make the development process a constant give and take between the online marketing creator and his client. The client knows what he wants to say. It’s up to the professional program designer to make sure the online marketing message presents what the client wants said in a way that grabs the attention of the online audience. Once the potential customers pause to examine the eye-catching header of an online marketing offer, there must be a concise, pertinent description of what the business is all about. A clear message goes a long way toward influencing the buying attitude of potential customers. Too much verbiage slows down customers’ interest to the point where they just don’t care.

Successful online marketing relies on understanding who might be examining the Internet for a specific product or service offer. An experienced Web marketing designer will aim his efforts at attracting people already interested in what’s being offered, as well as presenting a message capable of grabbing the attention of those who might not realize they are also interested.

The best online marketing developers understand the importance of Search Engine Technology (SET). All the latest trends in placing online marketing messages atop the various search engines — Yahoo, Google, MSN, to name a few — are aspects of SET that professional website designers use to prepare an online message that becomes the centerpiece of a company’s marketing efforts and is key to prevailing and potential market strategies.

A well prepared online marketing site has money-making potential other media cannot approach. In fact, it has become commonplace for people noticing a printed or broadcast message to quickly go to their computers to get a better idea of what’s being offered. A great website is one that adds to a growing bottom line. And, above all else, that’s the paramount reason for developing an attractive online marketing site.

Online marketing via the Internet has proven itself to be the competitive tool that virtually any business can use to its advantage. No other media travels as fast and touches so many potential customers. And that puts it far ahead of the message-bearing competition. Let us show you how our business can benefit your business. We’re Rev Marketing 2 U and we want you to Ignite Your Marketing Performance™

234-REV-2U90 (234-738-2890)