Marketing Fads Come and Marketing Fads GO.
Rev Marketing 2 U, Inc. Customized Email Marketing Campaigns STAY! By Tracy Thomas Email marketing is without doubt, one of the oldest techniques of internet marketing. And the fact that the technique has sustained for so long, is proof enough of its effectiveness. However, should you need more reasons to engage in this immensely effective form of marketing, here are a few:
Emails are used by 95 percent of all people around the world, who use the Internet. They are therefore, a great way to deliver daily deals, special offers, ads and other marketing content to global audiences. Would that be possible if you wanted to use the postal service? Not really.
People may or may not visit your website or online store everyday. But they sure do visit their email inboxes frequently, if not everyday. Marketing messages communicated through email are viewed by people immediately, whether they’re commuting to or from work, sitting in a boring meeting or taking some time off work.
Setting up an email marketing campaign is as fast and easy, as the campaign itself is effective. It is also cheaper than other strategies like TV or billboard advertisements, pay-per-click ads and the like. What’s even better is that email marketing tops the charts of marketing strategies with the highest ROI. 2014 census data from the email-marketing industry reveals that email generated 29 percent higher revenue than the last year – the highest in all marketing channels.
Easy to monitor and measure
You can measure a range of metrics and analyze key performance indicators to see what works and what doesn’t for your customers. Click-through rates, open rates, conversion rates and the like also allow you to fine-tune your overall marketing strategy.
Customers like it themselves
The emails are restricted to high-value customers who have opted (subscribed) to receive marketing messages from you, and are therefore a great way to keep high-quality customers engaged and happy. This not only boosts your repeat sales, but also proves to be valuable in creating brand advocacy and spreading positive word about your business. The happiest and most impressed of your clients can in fact, forward your emails to friends and family, giving you more exposure in the process. And these, mind you, are only some of the several benefits of email marketing. Interested in knowing the rest of them? Interested in setting up your own email marketing campaign? Rev Marketing 2 U specializes in all things email marketing. Give us a call today to learn more! From our team to your team we thank you for visiting this site and to show our appreciation Rev Marketing 2 U, Inc. is offering a FREE 20 minute Rev-Consultation. Whether you are seeking to create a brand identity, online reputation management, marketing or a website that works for you 24/7, we are here to serve at RevMarketing2U.com.