By Tracy Thomas
Rev Marketing 2 U, Inc.
Video marketing is an efficient means of promoting products and services. Studies have shown that people tend to be more impressed with what they see than what they read. Video marketing is a powerful tool that is more likely to attract potential customers and to drive traffic than article marketing.
Online business owners and marketers can use videos to presell offers and gain exposure. The conversion/buying funnel concept is utilized when the unique Video’s are created for buyer awareness, education, shopping and buying.
Most companies develop video marketing campaigns to advertise products and services online. Some of them use an existing video while others make videos for marketing purposes. When a video is posted on a social media site, it’s ready to be seen by millions of clients that can enhance the name brand. A successful video marketing strategy has the potential to create brand awareness, engage with users, and generate sales. RM2U utilizes video wraps and banners for greater awareness and call to action.
A professional video marketing campaign can help marketers gain visibility online, increase the number of customers, and get backlinks to their websites. Video marketing helps reach a wide range of prospects. This technique combines the advantages of “classic” TV advertising with the interactivity offered by the World Wide Web.
Video marketing is more cost effective than regular TV ads. Creating a successful video presentation can be done with inexpensive software. Although video marketing doesn’t replace existing Internet marketing strategies, it adds great value and allows customers to interact with the people behind the business. Video marketing has the potential to create instant credibility and to help one become an expert in the field.
Using video marketing can help online businesses incorporate video into email marketing campaigns, gather actionable data on user engagement, and give potential customers a taste of the brand in a concise package that can be shared. By posting videos on social media websites, marketers can increase the exposure of their brand and make a bigger impact with their online marketing efforts.
Today’s technology offers entrepreneurs many opportunities to gain popularity online and to track performance. However, it’s important not just to take a video and add it to a social network site. In order to create a successful cross-media brand experience and to develop an effective video marketing campaign, it’s necessary to consider a few things.
A good marketer must ensure that videos tell a story and offer viable solutions to everyday problems. When creating a video marketing campaign, it’s necessary to outline the benefits of using the products advertised and have the company’s logo displayed on the screen. Marketers are advised to offer a guarantee for each product they sell and ask the customers to take. Enthusiasm, excitement, and sarcasm – these are the sort of things that do well in video marketing and RM2U creates these unique videos to become a powerful marketing tool.
Video marketing is a new phenomenon that marketers are taking full advantage of. Most companies combine professional video marketing techniques with SEO strategies to target the right audience and generate traffic. These powerful techniques can help marketers gain global recognition, show the product or service directly to the customer, and increase ranking in search engines for their websites.
To find out how we can help your company grow online with Video Marketing.
Call today at
and Ignite Your Marketing Performance™