Google My Business

Mastering Monday

What comes up when you Google yourself?

Have you ever spent time Googling yourself? If not, you definitely should! But aside from yourself, what comes up when you Google your business? Do you get that nifty sidebar area in your browser that gives pertinent information like operating hours, reviews, location, and your website? Great, you claimed your free Google My Business account. Now that covers 56% of business owners. (If you belong in the other 44%, your first item on your to-do list – after finishing the email – is to claim it!)  The next question to ask yourself, is this content current and optimized to get me more customers and business? Let’s find out!

Did you just put in the bare minimum when you claimed your business?

First things first, when was the last time you looked at the information that your potential customers see when they Google your business? Are you putting your best foot forward with that information, or is it the bare minimum? Next, is that information still relevant? If your name, address, and phone number are not an exact match with your website, it can hurt your rankings.

Optimizing Your Business Category and Company Attributes

Just like with websites, you get out what you put in. If you aren’t using keywords in your Google my Business page like your website, you could miss out on traffic! And just like with websites and blogs, no keyword stuffing.

When it comes to the business category, make sure you are as specific as possible so that searchers know precisely the type of business they are looking at. The attributes section gives your potential customers an idea of what to expect from your company, whether it is patio dining or free wifi. Let your customers know what to expect from your business! 

Get that Picture

Studies have shown that your business is more likely to be considered reputable with pictures. So make sure you have a great profile image that showcases your business. You can also allow your customers to post photos of their experience with your business. User-generated content helps drive customers to you by making you appear reputable!

Reviews

A review section can be both a blessing and a curse, but the main tactic here is to always ask your customers for reviews and make sure you are responding to ALL of them. That way, if a bad review pops up, you have the opportunity to make it right, and other potential customers get to see your response.

mastering monday quick tips

 

From the Business Section

This is where keywords come into play! Use all of those 750 characters but don’t put the same information shown anywhere else on the Google My Business Page. A great place to find content for this section would be your “About Us” page or your company mission statement. 

No Stock Photography

Use your own photos (that are of good quality) and add pictures regularly (1 image per week is perfect). This will help remind you to make sure your profile information is up to date and accurate. 

Ask for Reviews

Set up an email campaign for your customers to ask for reviews! People are more likely to trust your business if you have reviews posted on your Google My Business Page. This also means that you need to make sure you are responding to those reviews too.


 

 

 

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

RevMarketing.com

https://neilpatel.com/blog/optimize-google-my-business/

https://www.wordstream.com/blog/ws/2020/06/03/google-my-business-optimization

 

Kings and Queens

Mastering Monday

What is the best way to use social media marketing?

Is your business the next Wendy’s of Twitter? Even if you are not a Wendy’s fan, you’ve got to give it to ‘em. Wendy’s wins twitter with their witty banter. So, can you be the next Wendy’s, or where should you be focusing your social media efforts? First things first, where are your customers, and what platform are they using? This should be a question you ask yourself when determining your buyer persona. So, before you go creating an account on all social media platforms, pick a couple that you believe your audience is using the most. You may have the wittiest things to say on Twitter, but if that’s not where your customers are, then it is a waste of time!

How should I be using social media?

Social media can be used in a multitude of ways, from paid advertising to sharing content. Ultimately they are all ways to reach your audience, gain engagement, and increase sales. Step one should be to determine your strategy and what your goals are. Whether it is to increase brand awareness or drive traffic to your website to increase sales, set out your goals to determine your success quickly.

It’s all about timing

Make sure you know when the best time to post your content is. When is your audience checking social media? I could have a brilliant idea for content at 3 am, but it will do nothing for my business if I post when everyone is sleeping! So instead of posting on a whim, the post should be scheduled for the time when my audience and customers are most likely to see them.

Setting the tone

Social media is all about engaging in real-time with your customers. Posts and questions should be responded to, and this is also a chance to turn a relationship around with an unhappy customer! Plus, this gives your post a higher engagement score overall.

Analyzing

As always, it is vital to measure your success and failures. Are you reaching more people than last month? Are more people using your brand’s hashtags, and is your business getting mentioned. There is a range of social media analytics tools to use so you can make sure the goals you set for your social media accounts are being met!

mastering monday quick tips

 

Here are some tips on creating the best customer experience

Use old posts

Good marketing isn’t just about reach but also about frequency! Change up the picture or the caption, but by scheduling a post to go out multiple times over a couple of weeks, you can get good coverage to your audience.

Find out what you’re doing best, and keep doing it!

What are your top-performing posts for the past couple of months, and what content was in those posts? Use that information to create and build a better social media campaign for future posts.

Foster a positive environment

Engagement is critical with social media. Answer questions and solve problems for your customers so you can turn them into repeat buyers! Show that you are not just a business, but a group of passionate people who love what you do.

 

 

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

RevMarketing.com

https://comparecamp.com/direct-mail-statistics/

https://go.lob.com/rs/900-QJF-050/images/The%20State%20of%20Direct%20Mail%20R8.pdf

https://www.compu-mail.com/statistics/25-direct-marketing-statistics-for-2020

https://www.usps.com/business/pdf/informed-delivery-overview.pdf