apple vs facebook

That’s How The Cookie Crumbles…Apple vs. Facebook

Mastering Monday

50% of Americans use an iPhone, what are you going to do to effectively advertise your business on Facebook once the new Apple privacy policy update is rolled out?

 

So, what is this new update that Apple is expected to roll out soon?!

In a nutshell, when users open their facebook app (or any app for that matter), they will be asked if they want the app to track what they’re doing in other apps/browsers on their devices. If the users say no, that IDFA (identifier for advertisers) will be blocked and they will no longer be able to gather that data.

What is the impact going to be for small businesses that depend on Facebook for advertising?

By adding this message when an app is opened, it is expected that the number of iOS users that share the IDFA will decrease from 70% to 10%! Instead of the opt out being buried in the system settings, users will now be required to opt in and with a single click they will be able to stop sharing this information. Which is something that most people are expected to do.

 When is this update expected to take place?

Well, we know that the update was scheduled to roll out in the fall of 2020 but was pushed back. What we know right now is that the developers already have the data on the update, so it could come as early as the end of this month or possibly in the beginning of March with the next iOS update. 

mastering monday quick tips

 

 

 

 

 

Here are some tips to keep marketing effectively

  •  Integrate touch points across all channels – your website, email campaigns, CRM, surveys, and customer feedback.
  • Get usable information from your customers and prospects like email addresses and phone numbers so that you can continue to advertise to these people
  • Be proactive about collecting zero-party data. This is data that users on your platforms share intentionally, like their name and email address when they ask for more information
  • When advertising on Facebook, look to Android campaigns as a testing ground when you need real time data (there is going to be a delay in the information received and in the amount of information received from iOS users).
  • Don’t panic! We are not going to fully understand how these privacy changes will affect campaigns until it is rolled out. So every advertiser is in the same boat.

 

 

 

 

 

Happy Monday! Have a great and productive week!
Allyce Mitchell
revmarketing.com

Sources:

https://tinuiti.com/blog/data-privacy/apples-privacy-policy-update-faqs-answered-by-top-advertising-experts/

Tips to Up Your Sales Game in 2021

Mastering Monday

Would you believe me if I said that 79% of marketing leads are never converted into sales?!

Let’s see what we can do to boost those conversions!

What does your sales playbook look like in 2021? One (of the many) things that COVID has taught me is the need to be AGILE in an ever-changing world. And this is more important now in sales than ever before. Millennials respond one way, Baby-Boomers another, and then there is Gen Z entering the game! While the mantra of “always be closing” will always be held near and dear (thank you Glengarry Glen Ross), it’s time to up our game giving our customers what they need.

Let’s get into some ways you can up your game in 2021

Automated CRM:

Streamline tasks so that you can get more done and don’t waste precious time. Automate those follow-up emails and start have AI qualify those leads so you know which ones to go after and where your leads are in the sales pipeline. CRM systems integrate with your website to get your leads into the pipeline faster!

40% of sales tasks can be performed by AI

Improve the User Experience:

Add chatbots or a live chat experience to your website. Make suggestions to the user based on what your customer is looking at to help them find what they need.

80% of American shoppers consider speed, convenience, knowledgeable help, and friendly service key elements in customer service

Social Selling:

Social media is a great place to nurture leads. Active online engagement will move you to the forefront of people’s minds when they are making a purchasing decision. This will also help with referrals! A brand presence online makes it easier for for your customers to share your product with their friends and family.

70% of businesses say that referrals are faster to convert

E-commerce through Omni-channel sales:

Make sure you are available in the channels that your customers use. Use your website to design a cohesive experience for users at every touchpoint.

73% of customers use multiple channels when doing their shopping

Live Video and Sales Conversion Online:

Use live Q&A’s to answer questions about your new product launch

82% of people prefer live video from a brand over standard social media posts.

 

mastering monday quick tips

 

 

I know getting that CRM automated can take some time. But here are some things you can start right now to boost your conversions:

Reviews and Rewards

Get your current happy customers to do the work for you! Ask for reviews and reward referrals. Time and time again you see successful businesses utilizing this method of gaining new customers. You are paying an acquisition cost to get your leads anyways, so giving out some referral rewards should be no big deal. Plus, word of mouth support puts you on the fast track to gaining a users trust and they spend less time in the buying funnel or flywheel…whichever jargon you prefer to use.

Here’s a great stat from the Harris poll: 67% of people say they are more likely to buy a product after a friend or family member posted about it on social media.

Podcasting or Live Videos

Turn that facebook post into a video or schedule a live Q&A session with your audience. That engagement is going to build trust and increase sales! 80% of people would rather watch a live video from a brand than read a blog. I feel it is important to note: THIS DOES NOT MEAN TO STOP BLOGGING…..refer to the Mastering Monday from last week to see why.

 

Check out some of our other sales strategy tips here -> Podcasts: Grow Your Sales Immediately!

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

revmarketing.com

 

 

Sources:

Astrid Eira 15 Latest Sales Trends and Forecasts 2021/2022 You Should Know, Finances Online

Jonathon Herrick, 9 Proves Sales Tips for 2021, Entreprenuer.com, December 4, 2020

Team Linchpin, 2021 B2C Digita

Tips to Get Blogging on a Regular Basis

Mastering Monday

 

Scale up your Mondays with our new “Mastering Mondays” series from Rev Marketing. Start your Monday’s off right with the do’s and don’ts about websites and marketing and be the first to get tips for how you can increase your ranking on Google.

 Are you ready?! Let’s GO!

The ugly truth about blogging…

IT HAS TO BE DONE! Blogging is your key to getting discovered by your audience.

It’s all part of content marketing. Think of it this way, in order to help your audience find your business online, Google needs to be able to crawl and index your site for relevant content. It’s time to show Google that you have the answers people are looking for! Bonus points if you are tagging blog pictures with keywords too – but don’t start keyword stuffing either, there’s a balance. Keep it to 3 keywords, max!

Are you not convinced yet, let me throw some enticing stats at you….

  • 90% of B2B and 70% of B2C businesses are using content to promote brand awareness, increase ROI, and build authority in their industry
  • Websites with Blogs Have 434% More Indexed Pages than Websites without Blogs
  • Increasing Your Blogs by 100% Gives You a 300% Increase in Traffic to your website
  • Businesses with Blogs Get 2x More Email Traffic than Businesses without Blogs
  • 57% of Marketers Say They Gained New Customers through Blogging
  • Using Blogging as a Marketing Strategy Gives You a 13x Bigger Chance of Achieving Satisfying ROI

At the end of the day, blogging takes time. And not just for you to write, but also for Google to start indexing your content. So make sure your time is well spent.

  • Publish consistently
  • High quality content is KEY
  • Focus on one topic at a time
  • Add images! More bonus points if they showcase your business and are not stock photography. Articles with images get 94% more views as opposed to those with no visuals.

mastering monday quick tips

Here are some tips to get your business blogging on a regular basis

(start with 1-2x per week to create brand awareness):

You send emails, right?!

Put that same information into a blog post and have that content do double duty! You probably guessed it…..this email is going to turn into a blog post (but you get this super cool info first!) without much extra effort.

 Are you fresh out of ideas?

Delegate the task to someone who enjoys writing or split the blogs between a couple people to ensure you (or someone else) is not getting burnt out with continuously writing content. Maybe even ask a friend in the industry to guest post! 62.96% of readers perceive blogs with multiple authors to be more credible.

Similar to recycling your email content…..

Recycle your older blog posts with new and updated information!

Add it to your calendar NOW

(or to whoever will take charge of this task)!

Check out some of our other blogging tips here -> Should You Add a Blog to Your Website?

 


 

 

 

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

Revmarketing.com

Defining Your Target Market

 

Mastering Monday

Who is your target market?

You hear it all the time….how to reach your target market or target audience. But, who is your target audience, and how did you determine it? Defining an accurate target audience is so important to small businesses because it helps you compete against those larger companies. Marketing to everyone is not possible, nor is it an effective way to spend your ad budget. You are increasing the chance of someone purchasing your product or service by focusing on a specific type of person, whether it’s age, gender someone with kids, etc.

Determining Your Target Market

Who are your current customers? Try to get as much information about your customers so you can use this to determine the market you need to be targeting. Get demographics such as:

  • Age
  • Gender
  • Location
  • Family status: married, single, kids, etc

Create Your Buyer Persona

Come up with a fictional character(s) that embody who your customer is. This will help you to create advertising and email campaigns that resonate with this “person.” If you understand who you are marketing to, it makes your advertising that much more effective!

Did you uncover any trends when looking through your current customer database? Use this to start creating your buyer persona.

Where Can You Find Your Buyers

So, you have your buyer persona nailed down…now where do you find them to make sure they are seeing your business, both online and in person. If you are marketing a summer camp for kids, running an ad on a website like myactivechild.com would be a great place to start online. Post-COVID and restrictions, setting up a booth at a local farmers market could also be an ideal spot to catch moms and dads with a higher disposable income.

mastering monday quick tips

What kind of data do you already have?

We are entering into the age of privacy, but that doesn’t mean you can’t ask for information from current customers. What do already gathered in your CRM and what other information can you ask for. Ask for their birthday so you can offer them a birthday discount! This will help give you a better understanding of who your customers are…boomers, millennials, etc.

Get More Information

Run surveys or start a rewards program to start gathering data. There are free survey tools out there like SurveyMonkey and ask questions like where they found out about you and start targeting those channels for more customers. You can also gather information like why they decided to purchase your product or what they like best and use that to create more targeted bottom-of-the-funnel content. This can help convert a potential customer into a customer.


 

 

 

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

RevMarketing.com

How To Craft B2C Buyer Personas For More Engaging Content (Examples Included!)

 

Tips to Up Your Sales Game in 2021

Would you believe me if I said that 79% of marketing leads are never converted into sales?!

Let’s see what we can do to boost those conversions!

What does your sales playbook look like in 2021? One (of the many) things that COVID has taught me is the need to be AGILE in an ever-changing world. And this is more important now in sales than ever before. Millennials respond one way, Baby-Boomers another, and then there is Gen Z entering the game! While the mantra of “always be closing” will always be held near and dear (thank you Glengarry Glen Ross), it’s time to up our game giving our customers what they need.

Let’s get into some ways you can up your game in 2021

Automated CRM:


Streamline tasks so that you can get more done and don’t waste precious time. Automate those follow-up emails and start have AI qualify those leads so you know which ones to go after and where your leads are in the sales pipeline. CRM systems integrate with your website to get your leads into the pipeline faster!

40% of sales tasks can be performed by AI

 

Improve the User Experience:


Add chatbots or a live chat experience to your website. Make suggestions to the user based on what your customer is looking at to help them find what they need.

80% of American shoppers consider speed, convenience, knowledgeable help, and friendly service key elements in customer service

 

Social Selling:


Social media is a great place to nurture leads. Active online engagement will move you to the forefront of people’s minds when they are making a purchasing decision. This will also help with referrals! A brand presence online makes it easier for for your customers to share your product with their friends and family.

70% of businesses say that referrals are faster to convert

 

E-commerce through Omni-channel sales:

Make sure you are available in the channels that your customers use. Use you website to design a cohesive experience for users at every touchpoint.

73% of customers use multiple channels when doing their shopping

 

Live Video and Sales Conversion Online:


Use live Q&A’s to answer questions about your new product launch

82% of people prefer live video from a brand over standard social media posts.

mastering monday quick tips

 

 

 

 

I know getting that CRM automated can take some time. But here are some things you can start right now to boost your conversions:

Reviews and Rewards

Get your current happy customers to do the work for you! Ask for reviews and reward referrals. Time and time again you see successful businesses utilizing this method of gaining new customers. You are paying an acquisition cost to get your leads anyways, so giving out some referral rewards should be no big deal. Plus, word of mouth support puts you on the fast track to gaining a users trust and they spend less time in the buying funnel or flywheel…whichever jargon you prefer to use.

Here’s a great stat from the Harris poll: 67% of people say they are more likely to buy a product after a friend or family member posted about it on social media.

Podcasting or Live Videos

Turn that facebook post into a video or schedule a live Q&A session with your audience. That engagement is going to build trust and increase sales! 80% of people would rather watch a live video from a brand than read a blog. I feel it is important to note: THIS DOES NOT MEAN TO STOP BLOGGING…..refer to the Mastering Monday from last week to see why.

 

Check out some of our other sales strategy tips here -> Podcasts: Grow Your Sales Immediately!

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

revmarketing.com

 

 

Sources:

Astrid Eira 15 Latest Sales Trends and Forecasts 2021/2022 You Should Know, Finances Online

Jonathon Herrick, 9 Proves Sales Tips for 2021, Entreprenuer.com, December 4, 2020

Team Linchpin, 2021 B2C Digital Marketing Trends that will Shape Strategies, Linchpin.com, October 29, 2020