google ads for results image

Google Ads for Results!

Mastering Monday

Do you need results NOW?

I stand by the adage of content is king and one of the best ways to drive traffic to your website is by continuously adding content, like blog posts. That’s how you play the long game – it can take time and patience. BUT (and that’s a big but), when you need results and conversions now, Google Ads are the way to go. And when done correctly, it can give you the boost you need! And even better is that you only pay when someone clicks on your ad – also known as pay-per-click (PPC) advertising. Google Ads gets you to the top of the page on Google.

So how does it work?

You already know how Google works. If I want to start a garden, I will probably head over to Google and search “best vegetable seeds.” And if you have a business selling vegetable seeds, you want your business to show up at the top of the search engine results page (SERP) for that query! You, as a business owner, would head on over to the Google Ads marketplace, set a budget, and bid for those clicks. Seems pretty simple right?! It can get tricky and costly if not done correctly!

Well, then what’s the right way to do it?

A deep understanding of how to run Google Ads can take hours upon hours of trial and error and practice to master. But it comes down to a few things:

Keywords

Choosing the right keywords will get you in front of your target audience and lead to conversions…money well spent. But choosing the wrong keywords can be expensive. And in order the choose the best keywords, you have to think like your customer. What would you search for if you are looking for your product? You should also research the competition. There are lots of third-party tools available for you to do keyword research to help with this! Lastly, your keywords should be linked to the wording in the PPC advertisement as well as on your landing page. Relevance matters to Google.

Target Audience

Make sure you are targeting the right people with your advertisement. If you only do business in Charlotte North Carolina, you don’t want people in California seeing your ads. You can select to advertise in regions, zip codes, or cities. 

Conversions

Create an ad that is going to convert by knowing your audience. Create something that will drive your audience to click!

Budget

Make sure to set your budget to what you are ready to spend. Clicks can quickly ad up! One of the best ways is to work backward. Determine how much you can budget to spend for the month and divide by the number of days. If you can spend 1000 for the month, set your ad budget to $33 per day and monitor throughout the month.

Testing and Tracking

Google Ads and Google Analytics work well together. See how well your ads are performing and track conversions. This is an extremely important part of running Google Ads. If you are not tracking how well certain ads are performing, you won’t know what is best and how you should be making adjustments.

mastering monday quick tips

Here are some tips when getting started with Google AdWords

Keywords should be based on intent

You should be using keywords that indicate a higher likelihood that the desired action will be taken. Someone at the top of the funnel may just be looking to troubleshoot an issue. Someone at the bottom of the funnel who is ready to buy maybe comparing companies and looking for reviews. Using my seed example from earlier, at the top of the funnel I may use the search term “grow a garden” and further down the funnel as I am ready to buy I may use “Best vegetable seeds in Virginia Beach.”

It’s a huge undertaking…hire an expert

Make sure that you aren’t using clickbait in your advertisements. As I mentioned earlier, Google rewards relevancy, so your keywords should naturally flow to your advertisement and then to the copy on the landing page.

It’s can be a huge undertaking…hire an expert

This is a super basic intro to Google Ads. If you don’t have time to spend testing your campaigns, it is probably best to refer to an expert. It saves you the learning curve of finding out what does and does not work. Stick to what you do best! Speak to an expert and we can show you how we can help! Click below to schedule an appointment.

 

 

 

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

revmarketing.com

 

Developing marketing strategy. Rev Marketing

You Have a New Website, Now What?

So you have a new website, and you are probably wondering what to do next. While the possibilities are endless, the highest value that you can get right out of the gate is to inform your current clients. This will add much-needed traffic to your site as well as increase your time on site score. It is a good idea to post a message on your social media pages to let people know to check out your new content.

You might even want to do a giveaway on Facebook for people who like and share your post. This will allow your followers not only to visit your newly developed site, but it will also get them to share your new site with their friends, which can lead to new business and new prospects.

It is also crucial that you look at any place where your URL may need to be updated. If you are updating your website on its current URL (this is the preferred method), then you can ignore this part. When your new site launches, it is a good idea to keep track of the number of leads you have coming in that first month. While not every month is the same, you can get a general idea of how your website is going to perform after 30 days.

From here, schedule a time to go over these numbers with your marketing company. At Rev Marketing, we reach out to all of our clients at the 30-day mark to discuss performance and other options for increasing lead volume. Updating your website is an essential part of staying relevant in search engines, so it is a good idea to do an update every two years or so. With that said, make sure you are doing your part in your online marketing, because today it is not enough to have a website, you have to use it as a tool for your customers.

2020 Marketing Trends Rev Marketing

The 2020 Marketing Plan

So 2020 is here, and you are probably wondering what the next “big thing” is for marketing. If not, you really should be. Well, let us start with Strategic Marketing. Your Strategic Marketing Plan defines goals and determines which marketing tactics you will use to reach your customers. This includes content marketing, SEO, email marketing, social media, advertising, and traditional offline marketing. It then lays out a plan for how every part of the organization will be involved in these tactics.

To put it simply, the marketing strategy is no longer only the responsibility of your marketing company. Instead, Strategic Marketing transformations recognize this and ensure that the brand, company reputation, customer relations, and customer experience as a whole are considered in every single business activity.

Last month we also talked about how personalization drives new customers by targeting them directly. This is going to be a massive key to success in 2020, you can read more about this on the Rev Marketing Blog. Improvements in tech such as AI, combined with increased data and insights from social media, have made it possible and easy to greatly personalize everything!

The final thing we will mention here is Voice Search. We have all seen people using talk-to-text in those hard to decipher messages we get. Alexa, Siri, and Genie are digital assistants that have become very useful when doing searches online. It is essential to consider the way people speak in these searches to allow for better-written content on your site. We will cover more of these marketing changes in this month’s Rev Marketing Thoughtful Thursday Webinar, so be sure to check it out.

We are always here to help, so if you have any questions about your marketing or website needs, drop us a line! We look forward to working on fulfilling your marketing needs in 2020. Happy New Year!

Shane Mitchell
Vice President | CEO

Shane Mitchell
Shane Mitchell CEO Rev Marketing

Growing YOUR Business Online

Make your business work for you

The goal of all business owners is to grow their business and gain new customers. Growth for a business is necessary for not only financial success but also for the success of the company and its brand. One way to do this is by using online marketing. Having a large footprint online not only allows customers to find you more easily, but it also allows for organic growth.

People search the internet in all sorts of ways. Some people rely on review sites, others use Facebook or other social media outlets to see how a company interacts with its customers. One sure-fire way to continue to grow your brand is to use a website to inform your target market. Throughout the United States, people in different demographic regions use the internet differently. This is why it is important to know your audience. What worked in one area may not work in another. You have probably heard the adage that “content is king.” This is a fact, but it has to be your content. It has to talk to the people that you are targeting. Otherwise, you miss the mark completely and weeks or even months of preparations can fall flat of their goals.

Rev Marketing uses cutting edge technology to stay ahead of the curve. Focusing on the demographic that you are marketing to ensure successful campaigns. This creates new opportunities for leads to find you and for your business to grow. After all, it is worth it to spend a little more if you are going to see a return on your investment. While we don’t guarantee an exact number of results (any company that does is pulling your leg), we do know what does and what does not work in marketing. This saves you time, money, hair pulling, restless nights and most of all your sanity. Because trying to do marketing on your own is not easy. So the next time you want to find success in your marketing reach, give Rev Marketing a chance to show you what we can do!

Shane Mitchell
Shane Mitchell CEO Rev Marketing

Make Your Website Work for You

Grow Your Business

In this “day of deals,” it is almost expected that you research companies and their competitors before committing to buying just about anything. We all have a fear of missing out, or “FOMO” for the more seasoned shopper. It is more important than ever to work with businesses that you can trust. This includes your marketing company. Anyone who tells you that they made their success by just simply putting together a website using a cookie-cutter system is likely telling you a story to make them feel better. We have all heard this before. There are few instances however where a business grows expediently overnight without some help. That is where a company like Rev Marketing can be a huge asset.

Using a marketing firm to help you and your business stay on top of the trends in an ever-expanding world that is online is imperative. With constantly changing algorithms from Google and Facebook, a website that shows up organically and is easy to use is key to success. Or maybe even better stated: a website that works for you. The last thing you want to have to worry about is how up-to-date your website is, and your services are currently working. You have a business to run, right? Who has time to keep up with all of this information!

As a marketer, I can tell you that using the services of a qualified professional is going to yield you better results. Not only will Rev Marketing keep your site up, but it will also make your life easier. With things like Automated Posting, SEO, PPC, Chatbot, Review Systems, Facebook Marketing, and Automated Texting, it is easy to see how Rev Marketing can catapult your business into the online marketplace.

So if you are in the market to expand your business and your goals online don’t go at it alone. We are here to help you with all of your online needs. So take it easy and leave the hard stuff to us, contact a specialist today.

Shane Mitchell
CEO | Marketing Director
Rev Marketing

Shane Mitchell
Shane Mitchell CEO Rev Marketing

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