Kings and Queens

Mastering Monday

What is the best way to use social media marketing?

Is your business the next Wendy’s of Twitter? Even if you are not a Wendy’s fan, you’ve got to give it to ‘em. Wendy’s wins twitter with their witty banter. So, can you be the next Wendy’s, or where should you be focusing your social media efforts? First things first, where are your customers, and what platform are they using? This should be a question you ask yourself when determining your buyer persona. So, before you go creating an account on all social media platforms, pick a couple that you believe your audience is using the most. You may have the wittiest things to say on Twitter, but if that’s not where your customers are, then it is a waste of time!

How should I be using social media?

Social media can be used in a multitude of ways, from paid advertising to sharing content. Ultimately they are all ways to reach your audience, gain engagement, and increase sales. Step one should be to determine your strategy and what your goals are. Whether it is to increase brand awareness or drive traffic to your website to increase sales, set out your goals to determine your success quickly.

It’s all about timing

Make sure you know when the best time to post your content is. When is your audience checking social media? I could have a brilliant idea for content at 3 am, but it will do nothing for my business if I post when everyone is sleeping! So instead of posting on a whim, the post should be scheduled for the time when my audience and customers are most likely to see them.

Setting the tone

Social media is all about engaging in real-time with your customers. Posts and questions should be responded to, and this is also a chance to turn a relationship around with an unhappy customer! Plus, this gives your post a higher engagement score overall.

Analyzing

As always, it is vital to measure your success and failures. Are you reaching more people than last month? Are more people using your brand’s hashtags, and is your business getting mentioned. There is a range of social media analytics tools to use so you can make sure the goals you set for your social media accounts are being met!

mastering monday quick tips

 

Here are some tips on creating the best customer experience

Use old posts

Good marketing isn’t just about reach but also about frequency! Change up the picture or the caption, but by scheduling a post to go out multiple times over a couple of weeks, you can get good coverage to your audience.

Find out what you’re doing best, and keep doing it!

What are your top-performing posts for the past couple of months, and what content was in those posts? Use that information to create and build a better social media campaign for future posts.

Foster a positive environment

Engagement is critical with social media. Answer questions and solve problems for your customers so you can turn them into repeat buyers! Show that you are not just a business, but a group of passionate people who love what you do.

 

 

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

RevMarketing.com

https://comparecamp.com/direct-mail-statistics/

https://go.lob.com/rs/900-QJF-050/images/The%20State%20of%20Direct%20Mail%20R8.pdf

https://www.compu-mail.com/statistics/25-direct-marketing-statistics-for-2020

https://www.usps.com/business/pdf/informed-delivery-overview.pdf

 

Direct Mail

Mastering Monday

 

So what’s the real deal with mail and direct mailing?

The redesign of the mail truck aside, a couple of things have me thinking about the mail. And one is whether or not direct mail is worth it for companies. So I did some digging for you to find out if you should be spending some of your marketing budgets on direct mail and what the best strategy is. After all, my aquarium membership expiry date is creeping up and I received 2 postcard reminders on the SAME DAY (not to mention another letter 2 days later)! Was that to get my attention or was there an error made somewhere along the line?

Is direct mail still relevant?

YES! 60% of companies sending direct mail say it’s their highest ROI marketing channel and over 50% of companies see response rates of 5% or higher on their direct mail campaigns. Households receive 16.8 mail pieces per week; just compare that to the amount of email your receive each week(HUNDREDS)! There is far less competition in your physical mailbox than there is in your email! PLUS, 90% of direct mail gets opened compared to 20-30% of email. Of course, digital marketing is beneficial and should be part of any marketing strategy. Combine that and direct mail marketing and you could see website visits increase 68%. But wait, there’s more….with informed delivery from USPS, people get a glimpse of what’s coming in their mail directly to their email – and this can include a link to your URL. Talk about omnichannel marketing!

What should I be sending?

All age groups respond to direct mail and 54% of consumers say that they want direct mail from brands that interest them.

Retention Campaigns

It is always more expensive to acquire a new customer than to retain a current customer. (So that’s why the aquarium is hitting my mailbox so hard!). The better your business is at nurturing your current customers through the customer lifecycle the greater success your company will have. Give your current customers a great experience and they will be more likely to refer you to their friends and family! Use direct mail to upsell products and offer items or services that complement their recent purchase.

Acquisition Campaigns

Acquisition campaigns can get your business in front of your audience in a personalized and creative way. Even during an economic downturn, direct mail allows you to tell your story and build trust. It is a powerful tool in gaining the attention of your target audience.

Direct Mail Design

While ⅓ of letter-size envelopes get opened, postcards are hard to miss and catalogs are saved for later. Make sure your mailer is personalized and colorful to grab your audience’s attention.

 

mastering monday quick tips

 

 

Personalization

Personalization is important in other marketing channels, so it makes sense that it is also relevant in direct mail. Use it to deliver more focused and personalized messages to your customers. The easiest way to do this right now is text-based (like including their name). Some companies are playing with using custom imagery for specific segments of their audience. 

Make sure you are able to track success and failures

When sending out your pieces make sure you are able to track your results! Add a unique phone number to the postcard you’re mailing, that way you know when someone calls that number, it is because of that specific marketing piece. Or use a coupon code that is only used for that campaign.

Maintain your address list

It can be costly to maintain a reliable address list. Use technology to your advantage to keep your address list up to date! A poor address list will result in a lower campaign success rate! Data services can match email addresses and physical addresses.

Outsourcing

While direct mail is generally ROI positive, there is normally a higher cost associated with running a direct mail campaign than a digital marketing campaign. A specialized marketing company can help you overcome these hurdles!

 


 

 

Happy Monday! Have a great and productive week!

 

 

 

 

Allyce Mitchell

RevMarketing.com

https://comparecamp.com/direct-mail-statistics/

https://go.lob.com/rs/900-QJF-050/images/The%20State%20of%20Direct%20Mail%20R8.pdf

https://www.compu-mail.com/statistics/25-direct-marketing-statistics-for-2020

https://www.usps.com/business/pdf/informed-delivery-overview.pdf

 

why you need a podcast

So, What’s Your Favorite Podcast?

Mastering Monday

 

Is podcasting the new blogging…

I wouldn’t go that far. Blogging will continue to be essential for your website to grow organically and boost SEO scores (getting you to the front page of Google). But not everyone has the time or even wants to read a lengthy blog post. And strictly from a content standpoint, podcasts can be used for almost any industry By catering to your audience’s needs with multiple avenues of content, podcasting can help grow your business and get you in front of a larger audience

So you are probably wondering how a podcast can enhance your business…

  • Attract new leads with expert videos (without being an expert podcaster!)
  • Grow your business organically online
  • It’s HUGE for brand awareness
  • Tell your story, your way
  • Target your audience’s pain points
  • Increase visitor time on site (when you have a podcast platform on your site)
  • Viewers can share your content
  • Get leads that want your products & services
  • Control your own content filters
  • Build your email subscriber list
  • Develop new relationships with your buyers

The greatest part….your audience can listen to your podcast anywhere! They don’t need to be in front of a computer. Now, you may be wondering if there is a market for a podcast for your business. Check this out:

  • 51% of Americans over the age of 12 have listened to podcasts (Edison Research)
  • 32% of Americans listen to podcasts at least once a month (Edison Research)
  • 74% of podcast users listen to podcasts to learn something new (Edison Research)
  • Podcasts now account for 28% of total time consumers spend listening to audio – which is ahead of any other audio source (Edison Research)

So, the short answer is YES! It’s time to get your business in the podcast game!

mastering monday quick tips

 

 

 

 

 

Here are some tips to get your business started in podcasting

Acquire podcast equipment (which you probably already have)

All you need is a laptop with a good internet connection to get started. As your podcast grows, it would behoove you to get a quality microphone, but it is definitely not needed to get started.

Decide where your podcast is going to live

Rev Marketing has a podcast platform built into some of our website platforms. When your audience listens directly on your website, that can boost your website scores and help move you to the top of Google. The platform also hooks up to your RSS feed so that your audience can find you on Apple Podcasts, Spotify Podcasts, etc.

Talk with a Rev Marketing expert HERE about podcasting opportunities

Decide on the podcast specifics

How long is your podcast going to be? In the beginning, you can try to keep it to 20-30 minutes long. The shorter time will help keep your audience engaged. As you progress in your podcasting, you can always play with the length of time.

You also need to determine when your podcasts will be posted. Keep it on a schedule so that your audience knows when to expect new content! And, especially in the beginning, make that schedule achievable. Don’t overextend yourself by trying to do too many.

Market your new podcasts

New podcast uploads can be great content for emails and blogs! Send out an email and post a blog with a link to your new podcast every time a new episode is launched!

 Check out more information on podcasting here -> Top 4 Reasons You Need a Podcasting Platform on Your Website

 

 

 

 

 

Happy Monday! Have a great and productive week!

Allyce Mitchell

revmarketing.com