2020 is going to be the year of personalized marketing. Consumers are tuning out generic ads that have no real connection to them. Traditional means of advertising are becoming much less effective. So, what can be done? Personalize it!
Most people have found personalization appealing. More important for your business is the fact that almost everyone wants to work with a company that offers a more personal experience.
Email lists are an old standby of marketers and business owners alike, and they lend themselves well to personalization. Personalized emails have been shown to perform better than generic emails do. So don’t miss this opportunity to connect with your audience in a meaningful way!