To DIY or Not to DIY Your Facebook Ads?

You’re a small business owner and you’re trying to decide if you should run your own Facebook ads or hire someone to do it for you. You’re not alone. This is a dilemma that many small business owners face. On the one hand, you want to save money by doing it yourself. On the other hand, you know that your time is better spent elsewhere and that Facebook ads can be complicated. So, what’s the right answer? Let’s take a look at the pros and cons of both DIY  Facebook ads and hiring someone to do it for you so that you can make the best decision for your business.

The PROS of Running Your Facebook Ads

1. It’s Cheaper – When you DIY your Facebook ads, you only have to pay for the ad spend itself. You don’t have to pay anyone else to manage your campaign for you.

2. You’re in Control – When you’re in charge of your own campaign, you can change direction at any time. If you don’t like the results you’re seeing, you can adjust your strategy on the fly without having to consult with anyone else first.

3. It’s a Good Learning Experience – Even if you ultimately decide to hire someone to manage your Facebook ads long-term, running your own campaign for a little while can be a valuable learning experience. You’ll gain first-hand knowledge of how the process works and what goes into creating a successful campaign. This will give you a better understanding of what to look for when hiring someone and enable you to more effectively manage them once they’re on board.

The CONS of Running Your Facebook Ads

1. It Takes Time – Unless you’re already familiar with Facebook’s ad platform, running your own campaign is going to take up a fair amount of your time as you learn the ropes and figure out what works best for your business.

2. You May Not Get the Results You Want – As we mentioned above, unless you know what you’re doing, there’s no guarantee that your campaign will be successful. Unless you’re willing to put in the time to learn how to properly use Facebook’s ad platform and create an effective campaign, it may be better to leave it to someone who already has that knowledge and experience.

3. It Can Be Stressful – Let’s face it, even if everything goes according to plan, running a marketing campaign can be stressful. If things start going off the rails, it can be even more so. If you don’t think you can handle the added stress of managing a marketing campaign on top of everything else that comes with running a small business, it may be better to hire someone else to do it for you so that you can focus on other things. 

There’s no easy answer when it comes to deciding whether or not to DIY your Facebook ads or hire someone else to do it for you—it all depends on your specific situation and needs as a small business owner. Hopefully, this overview of the pros and cons of each option has given you something to think about as you make your decision. Whichever route you decide to go, we wish lots of success in your marketing campaigns! If you want our help, set up a free consultation so we can get started!