So 2020 is here, and you are probably wondering what the next “big thing” is for marketing. If not, you really should be. Well, let us start with Strategic Marketing. Your Strategic Marketing Plan defines goals and determines which marketing tactics you will use to reach your customers. This includes content marketing, SEO, email marketing, social media, advertising, and traditional offline marketing. It then lays out a plan for how every part of the organization will be involved in these tactics.
To put it simply, the marketing strategy is no longer only the responsibility of your marketing company. Instead, Strategic Marketing transformations recognize this and ensure that the brand, company reputation, customer relations, and customer experience as a whole are considered in every single business activity.
Last month we also talked about how personalization drives new customers by targeting them directly. This is going to be a massive key to success in 2020, you can read more about this on the Rev Marketing Blog. Improvements in tech such as AI, combined with increased data and insights from social media, have made it possible and easy to greatly personalize everything!
The final thing we will mention here is Voice Search. We have all seen people using talk-to-text in those hard to decipher messages we get. Alexa, Siri, and Genie are digital assistants that have become very useful when doing searches online. It is essential to consider the way people speak in these searches to allow for better-written content on your site. We will cover more of these marketing changes in this month’s Rev Marketing Thoughtful Thursday Webinar, so be sure to check it out.
We are always here to help, so if you have any questions about your marketing or website needs, drop us a line! We look forward to working on fulfilling your marketing needs in 2020. Happy New Year!
Vice President | CEO