Updating your Website’s Offer

As a small business owner, you know that your website is one of your most powerful marketing tools. It’s a 24/7 window into your business, and it allows you to reach new customers all over the world. But how often should you update the offer on your website? In general, it’s a good idea to update the offer on your website at least once every few months. This will ensure that your website stays fresh and relevant and that visitors always have something new to check out. Of course, if you’ve got a big sale or promotion coming up, then you’ll want to update your website more frequently so that people are aware of it.


Here are a couple of things to consider when making this decision.


Seasonality of Your Business

One factor to consider when deciding how often to update the offer on your website is the seasonality of your business. If you run a seasonal business, like a pumpkin patch or Christmas tree farm, then it makes sense to update your website to reflect the current season. Customers who are looking for seasonal products or services will be able to find what they’re looking for on your site, and they’ll appreciate that you’ve taken the time to make sure everything is up-to-date. On the other hand, if your business isn’t seasonal, then there’s no need to change your website every few months just for the sake of change. Your customers will be able to find what they’re looking for without any problem, so there’s no need to constantly update your site.


Change in Products or Services

Another factor to consider is whether or not you’ve made any changes to your products or services. If you’ve added something new to your lineup, or if you’ve discontinued an old favorite, then it’s important to update your website so that customers can see the changes. This way, they’ll know what products and services you currently offer, and they can make an informed decision about whether or not they want to do business with you. Not only that, but updating your website will also help improve your search engine rankings, since Google and other search engines favor websites that are regularly updated with new content. 


As a small business owner, it’s important to keep your website up-to-date so that customers can easily find information about your products and services. However, you don’t need to update your site every day just for the sake of change—a few times a year should suffice. Just be sure to take into account the seasonality of your business and any changes you’ve made to your products or services when making the decision about how often to update your site.