Website Trends for 2023: What Small Business Owners Need to Know 



As technology continues to evolve, the website that your small business is using will need to keep up. There are a few key website trends that you need to be aware of for 2023. These include videos, the importance of user experience (UX), responsive design and AI-driven UX improvements. Let’s explore each one in more detail. 


Videos as a Form of Content 

The first key website trend is video content.  Video content is becoming increasingly popular. It allows small businesses to showcase their products or services in an entertaining and engaging way. Video content can also help increase engagement on your website, as well as build trust with potential customers. For example, if someone is looking for a product or service that you offer, they may be more likely to purchase from you if they can watch a video that demonstrates how the product works, or offers tips on how to use it properly. Additionally, videos are becoming easier and simpler to create thanks to new editing tools and platforms like YouTube and Vimeo. 


The Importance of UX 

Another important website trend is User Experience (UX).   UX has become increasingly important in website design. UX refers to how easy it is for people to interact with your website in order to find what they need. This includes everything from the navigation structure of your site, the layout of pages, color schemes, and font choices.  All elements that should be carefully considered when designing a website so that users can quickly find what they’re looking for without getting frustrated or lost along the way. Additionally, good UX helps boost SEO rankings because search engines like Google favor websites that offer a good user experience over those that don’t. 


Responsive Design 

With more people accessing websites via mobile devices than ever before, responsive design has become an essential part of any website design project. Responsive design ensures that your website looks great no matter what device it’s viewed on: desktop computers, tablets, or smartphones.  It ensures that your site looks professional and inviting across different screen sizes and layouts. This also ensures that customers have the same great experience regardless of the device they are using which helps build trust with them.  


Use AI To Improve UX 

Lastly, AI-driven technologies such as chatbots is yet another important website trend to consider.  AI chatbots can  help improve customer experiences by providing fast answers to customer inquiries 24/7 without having staff on hand all day long. This allows small businesses who don’t have a robust staffing budget available to still provide great customer service without having to worry about hiring additional staff or extra hours being billed by employees working overtime shifts. Chatbots can also assist customers during checkout processes by offering advice based on their previous purchases or helping them track down items quickly and easily.  All making their shopping journey smoother than ever before!  


As we move into 2023 and beyond, there are several key trends in website design that small business owners need to be aware of – from videos as a form of content & the importance of user experience (UX) through responsive design & AI-driven technologies such as chatbots – all these aspects will help ensure your small business has an online presence that stands out from its competitors while providing an optimal user experience! It’s clear now more than ever before just how important web design is for success in this digital age – so make sure you stay ahead of the game by understanding what trends will come next! With these tips in mind you’ll be able set yourself up for success online!