Why You Should Add Podcast To Your Website – Top 4 Reasons

Most businesses do not understand the value of podcasts. Jampacked with a bunch of information that can be retrieved anywhere, podcasts allow you to share the information in a fun and engaging way.

However, podcasts are also super underrated. Even though there are many podcast platforms like Spotify, Audible, and Google Podcasts, many businesses don’t understand the benefits of hosting podcasts on their websites.

But hold on – there’s a catch. To summarize the whole article in one line, the advantages of hosting your podcast on the website include more traffic, better visibility, engaging, and convenience.

Don’t get us wrong! We are not against the podcast platforms. Our suggestion includes placing the podcast on your website and connecting it to platforms like Google Podcast, Amazon Audible, and Spotify.

Hence, you need a podcast solution for that purpose. Rev Marketing offers some of the most cutting edge services to build you a credible and effective podcast system.

Here are the top reasons why your podcast needs a website:

Top Reasons Your Podcast needs a Website

1.     Brand Awareness

When it comes to the online world, brand awareness matters the most. By adding the podcast to your website, most users will get to know your brand. This is in contrast with your podcast solely hosted on a podcast platform.

Soon enough, your podcast will be shared on different platforms like Facebook, Instagram, and Twitter. Therefore, this will enable better brand visibility and awareness at the same time.

2.     Search Engine Optimization of your Podcast

For the most part, adding a podcast to your website is a win-win situation. You get double the benefit of just running a blog. By using the power of SEO, you can control and index your Podcast to the top of Google Search Result. Therefore, it can be quite advantageous and would definitely bring tons of loyal fans that you can later convert into loyal customers.

Just consider an example. Imagine that your podcast revolves around “Stoicism”. So when I search “Stoicism Podcast” on Google, it should show your Podcast in the search results. By focusing on SEO, you can target a lot of people and bring a lot of traffic at the same time.

3.     Podcasts are getting popular

According to a study by Statista, the number of podcast listeners is increasing rapidly throughout the world. In 2019, there were around 88 Million Podcast listeners and it is expected to hit the 160 Million mark by 2023.

Our guess here is that, soon enough, the podcast will also become of the most engaging ways to grow various businesses. As the podcast industry has low competition, struggling now will give a long term benefit to you.

4.     Simplicity is the key to success

The more podcast platforms there are, the more confusion it causes. The best way to erase that confusion is by adding a podcast on your website after connecting it to different platforms.

This is just convenient for people as there’s a lot of mess in various podcast platforms. In the complex world of tech, simplicity is the key to success. Therefore, by making the podcast accessible

Summary

As you can, there are a lot of reasons to add podcasts to your website. But what does it cost to be successful at this? In our opinion, a lot of marketing and SEO techniques would give never-ending and everlasting benefits. You can get tons of traffic and converting that traffic into leads is something you want to aim for.

Working with a podcast expert agency, you will remove all the hassle of integrating and maintaining podcasts on your website.

Article submission by: Tracy Thomas

Article approved and posted by; Rev Marketing Digital Agency

Tracy Lee Thomas

Rev Marketing 2U, Inc. Founder Tracy Lee Thomas is passionate about helping business owners scale their business. For more information please visit anyone of the links within this article.

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