3 Reasons Why Small Business Owners Need to Write a Book


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You’re a small business owner. You wear many hats. You’re the CEO, CFO, and janitor all rolled into one. So, why on earth would you want to add “author” to your list of titles?  Let’s explore 3 reasons a why small business owner needs to write a book.


Reason #1: A book makes you an expert in your field. 

When you write a book, you are forced to distill your years of experience and knowledge into a concise form. This exercise will not only make you better at articulating your ideas, but it will also give you a deeper understanding of your own expertise. And when you’re able to articulate your ideas clearly and with confidence, people will see you as the expert that you are. 


Reason #2: A book is the ultimate marketing tool. 

Your book is a walking, talking advertisement for your business. It’s a physical embodiment of everything that your business stands for. When you give someone your book, you are giving them a piece of your brand that they can hold on to, share with others, and reference back to again and again. 


Reason #3: A book gives you credibility and authority. 

When you’re a published author, people will automatically view you as more credible and authoritative than someone who hasn’t written a book. Why? Because writing a book is hard work! It takes dedication, discipline, and determination to see a project like that through to the end. And when people see that you have those qualities, they’ll be more likely to do business with you. 


So there you have it—three reasons why small business owners need to write a book. If you’re looking to become an expert in your field, establish yourself as a thought leader, or simply want to add another feather to your cap, then writing a book is the way to go! Get a free consultation so you can get the secrets on how to get your book started!